RGICL launches new campaign
RELIANCE General Insurance Company (RGICL) has launched a digital campaign called #CarKaYaar on all digital platforms to support its car insurance customers as friend in need.
image for illustrative purpose
Hyderabad RELIANCE General Insurance Company (RGICL) has launched a digital campaign called #CarKaYaar on all digital platforms to support its car insurance customers as friend in need. It is created by Atom network. The campaign ensures through an animated series of six films that the company will take care of car, no matter what happens.
Anand Singhi, Chief Distribution Officer, Reliance General Insurance, said, "Classically the insurance sector has been filled with serious narratives depicting care, security, and various other emotional spiels. With the #CarKaYaar campaign, we have tried to break free the monotony and communicate our message in a fresh way with a bit of humor and quirkiness."
"RGICL always strives to meet customers' evolving needs with innovative product offerings such as redesigned add-ons and industry-first features. Add-ons are critical components in car insurance policies that offer additional protection. People can choose the right add-on products based on their coverage requirements. However, there is a lack of awareness," he added
Yash Kulshretsha and Ananda Sen, CCO and NCD, Atom said, "The motor insurance journey is filled with doubts and scepticism of customers. The fear of not having something covered in an accident is more significant than the accident itself. We set out to highlight that with a series of films under 'No matter what happens to your car, you can always rely on your #CarKaYaar.'"
